this is the tes

• The Challenge

• UrbanNest faced several critical issues:
• ❌ 68% cart abandonment rate
• ❌ 4.2-second average page load time
• ❌ Poor mobile responsiveness
• ❌ Complicated 5-step checkout process
• ❌ Low repeat customer rate
• These issues were directly affecting revenue growth and brand credibility.

1. Project Overview

UrbanNest, a growing home décor brand, approached us with declining online sales despite steady website traffic. Their outdated website design, slow load speeds, and complicated checkout process were negatively impacting conversions.

Our objective was to redesign their e-commerce platform to improve user experience, increase conversions, and optimize overall site performance.

We implemented a comprehensive digital transformation strategy:

🔍 UX Research & Strategy

• Conducted customer journey mapping
• Performed usability testing
• Identified drop-off points in checkout

🎨 Modern UI Redesign

• Clean, minimal product pages
• Mobile-first responsive design
• Streamlined navigation structure

⚡ Performance Optimization

• Reduced image sizes and implemented lazy loading
• Optimized backend database queries
• Implemented CDN delivery

🛒 Checkout Optimization

• Reduced checkout from 5 steps to 2
• Enabled guest checkout
• Integrated multiple payment options